5 Reasons to Call a Past Client That Aren’t “Just Checking In”
“Hi, just checking in!” is the phone call version of a shrug. It’s well-meaning, but it gives the other person nothing to respond to, and it can feel like you’re fishing for business. The fix is simple: call with a reason. Here are five that make past clients glad they picked up. Each one gives you something real to talk about, and none of them requires a sales pitch.
1. Their Home Anniversary
The day they got their keys is a milestone worth celebrating. A quick call to say “It’s been three years since you moved in. How are you loving the place?” is warm, personal and easy to start. It often leads to conversations about upgrades, neighbors or friends who are thinking about moving.
2. A Change in Their Neighborhood
When a nearby home sells, a new business opens or a local project gets approved, your past clients want to know. Calling with a quick, relevant update makes you their go-to source for what’s happening where they live. Offer a home value review if they’re curious, with no pressure.
3. A Follow-Up on Something They Shared
Your notes are a gold mine. If they mentioned a new baby on the way, a kitchen remodel or a child heading to college, call to ask how it went. Remembering details shows you care about them as people, not just transactions.
4. Asking for Their Advice
People love being asked for their opinion. Call to ask which landscaper they used, where they like to eat, or what they’d tell a new buyer moving to the area. It flips the usual dynamic: you’re not asking for business, you’re asking for their expertise, and it often leads to great referrals for your other clients.
5. An Invitation
Client appreciation events, a pie pick-up before Thanksgiving, a local charity drive you’re supporting. An invitation gives you a natural reason to call and gives them something to look forward to. Even if they can’t come, they’ll remember you thought of them.
Make Every Call Count
The secret to calls with a purpose is good notes. When you log a conversation in Lead Latte, add the details they shared, and you’ll have a natural reason ready the next time they come up in your cadence. Every call becomes a touch on your Daily Brew Scorecard and another step toward a database that knows you, trusts you and refers you. Over a year, those purposeful conversations add up to relationships that feel genuine on both sides.
Ready to make every call count? Sign up for Lead Latte today.